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Who? Are? You?
5/Palin
When it comes to travel documentaries, Michael Palin is the supreme leader. Here’s a day of TX Metro cover-wrap we did for his North Korea trip on Channel 5. It won a Promax Silver and helped make it their best rated show in over two years. Hail Michael.
InvestEngine
Whilst you’re looking through our website, your money could be working very, very hard. Just like we did for InvestEngine, the new online investment platform. We helped them create an identity, a strategy, a tone of voice and the ads to bring their brand to life. (Mat even did the illustrations.) So if you need someone to work hard for you, try InvestEngine. Or us.
Windolene
It makes windows very, very clean.
So clean, you won't even notice them. A simple product, a simple solution. Entirely painless - for us.
Brintons Carpets
Brintons make very comfortable carpets. So comfortable that you'd want to line your Manolos with them. When we wrote to Manolo Blahnik with our suggestion he was more than enthusiastic - a total joy to work with. The work had the quality cues Brintons demanded and the simplicity to cut through.
Barclays Wealth Launch
When Barclays needed to talk to the wealthy and super-wealthy, our response was 'if you want to talk to them, you have to listen to them'. We all like to feel special and they like to feel very special. So we created
Barclays Wealth - an entirely new division - from name, to brand identity and ten years of marketing comms.
Putting the target market at the heart of the work has seen Barclays market share grow year on year.
And it won an IPA effectiveness award.
Animals Asia - Bear Bile Campaign
The problem of bear bile farming isn't well-known and in the crowded charity sector, Animals Asia had a very low profile. The work needed a direct response aspect, but first and foremost, it had to get noticed and build brand recognition.
Total Yoghurt
Total had fairly good recognition, but they needed listings. So they asked us for a retailer-friendly campaign - appetite-appeal, versatility, quality. Adaptable to every and any format and quick to produce. They're now
everywhere, from Tesco to Waitrose via your local corner shop. Total success.
Channel 4
Fast turnaround briefs will always be central to media companies. They won't accept long lead-times
because that's not how they work. Working for 4Creative was fun, exciting and challenging. Not unlike the programmes themselves.
Nature's Finest
As everyone knows, we should all be eating more fruit. So Nature's Finest make it easy for people to tuck in
as and when they fancy. And with a proposition like that, they made it easy for us too.
Barclays Corporate Auto Enrolment
Can we talk to you about government-mandated obligatory staff pension procurement and provision?
No, we thought not. But with a bit of cajoling, and a choice of the work they'd expect versus something a little different, Barclays ended up very pleased with a B2B campaign that caught the eye and did the business.
The Guardian - Student Subscription
A great brand that we were very happy to work on. And subscriptions went up in target areas by up to 30%. Definitely food for thought.
The Guardian - Site-specific Posters
Taking their crucial message of editorial independence right to the point of sale - a manifestation of the brand at work.
The Guardian and The Observer
Extending their then ATL campaign with promotional messaging. As ever with media accounts, work had to be produced quickly, so we used independent illustrators and the agency's in-house typographers and designers to deliver on-time and on-brand.
Dogs Trust - Insurance
Most of Dogs Trust's focus is naturally on direct response fundraising. However, the danger for charities is
that they neglect to reinforce the brand. To get round this, we occasionally approached Dogs Trust with work for other products and services. As long as there was a money-raising element alongside the core brand building, they were happy to run with it.
ITV
From key concepts for the latest dramas to new campaigns for old favourites and little nudges on the day of transmission, it's always a pleasure to be selling entertainment.
An on-going campaign all about what's on tonight.
Barclays - Wealth Is More Than Money
Carrying on with the notion that when talking to them, High Net Worth customers should be the bank's absolute focus, we created a strand of advertising that acknowledges the bank's service role in the relationship. Financial institutions are prone to talking about themselves. We wanted to establish a clear hierarchy where the client always comes first.
Woolworths Offers
Woolies. A sad demise. Was it the ads? Was it the offers? Or was it the inevitable result of neo-classical endogenous growth theory in action? Personally, we blame Haribo for chewing up the pick n mix market.
Superdrug
In a sector that runs the risk of being very straight-laced, a little lighthearted work helps Superdrug create
a down-to-earth, accessible brand.
The Evening Standard
When it comes to jobs, London and the Evening Standard, an imaginative use of type seemed like the right approach. (If you like them, we're always looking for work.)
HSBC Private Bank
Part of a long-running campaign for HSBC, we produced brochures, content and print work. Here's a press ad we created for their investments division.
Sky Sports
Everyone knows what a game of rugby looks like. Time for something different.
Barclays Corporate Testimonials
Pleased with what we'd done on Barclays Wealth, the bank gave us their corporate account. By working closely with them and their clients, we helped identify compelling stories to tell the world that Barclays is
very much open for business. A crucial message for businesses and government at a time of crisis and
huge quantitative easing.
Financial institutions are often wary of testimonials, but Barclays has been happy to run this campaign for over 6 years.
Royal Mail
Fun to work on. If you like them, please feel free to get in touch. But maybe it's best to email.
