InvestEngine
Whilst you’re looking through our website, your money could be working very, very hard. Just like we did for InvestEngine, the new online investment platform. We helped them create an identity, a strategy, a tone of voice and the ads to bring their brand to life. (Mat even did the illustrations.) So if you need someone to work hard for you, try InvestEngine. Or us.
Barclays Wealth - creating a new brand
When Barclays needed to talk to the wealthy and super-wealthy, our response was 'if you want to talk to them, you have to listen to them'. We all like to feel special and they like to feel very special. So we created
Barclays Wealth - an entirely new division - from name, to brand identity and ten years of marketing comms.
Putting the target market at the heart of the work has seen Barclays market share grow year on year.
And it won an IPA effectiveness award.
Barclays Corporate Auto Enrolment
Can we talk to you about government-mandated obligatory staff pension procurement and provision?
No, we thought not. But with a bit of cajoling, and a choice of the work they'd expect versus something a little different, Barclays ended up very pleased with a B2B campaign that caught the eye and did the business.
Barclays - Wealth Is More Than Money
Carrying on with the notion that when talking to them, High Net Worth customers should be the bank's absolute focus, we created a strand of advertising that acknowledges the bank's service role in the relationship. Financial institutions are prone to talking about themselves. We wanted to establish a clear hierarchy where the client always comes first.
Extending Wealth is More than Money to provide online and in-branch content. Always focusing on the client, always stressing that Barclays understands that they are just a facilitator, helping you create the world you want.
Investec Investment Institute - The Journal
An on-going project, The Journal is Investec's regular thought leadership publication with articles written
by experts from the world of global finance and economics. It's crucial reading for both professional and HNW private investors.
Our role is to provide headlines, support copy and design in the production of both the online and hard copies of the Journal, as well as associated online marketing. All of this needs to reflect Investec's commitment
to questioning established practice in order to develop
more innovative and effective investment strategies.
HSBC Private Bank
Part of a long-running campaign for HSBC, we produced brochures, content and print work. Here's a press ad we created for their investments division.
BlackRock UK Equities
In a fairly dry sector, BlackRock wanted a look and feel that would add character to their brand and help them stand out from the crowd.
Barclays Corporate Testimonials
Pleased with what we'd done on Barclays Wealth, the bank gave us their corporate account. By working closely with them and their clients, we helped identify compelling stories to tell the world that Barclays is
very much open for business. A crucial message for businesses and government at a time of crisis and
huge quantitative easing.
Financial institutions are often wary of testimonials, but Barclays has been happy to run this campaign for over 6 years.
Halifax Mortgages
Did you know that you can get a mortgage from the Halifax very, very quickly? In fact, in not much more time than it takes to watch a couple of tv commercials.